So, you’ve logged into your Amazon seller account and started listing products, when suddenly you come across a product listing that matches your EAN or UPC, but doesn’t match what you hold in your hand. “What the..”
While most Amazon sellers would probably just create a new product and upload their own images (admittedly, the quicker solution most times), the correct way to handle this take a little more time and finesse. The good part about it is that often times you can get the other listings deleted if they don’t coincide with the correct product specs (i.e. less competition), and you get to keep the rank and feedback of the current product listing.
So, how do you handle it if the image doesn’t match what you’re trying to sell?
First, you have to take a look at the title. No matter what, this is the most important field of the listing. If the title doesn’t match what you’re trying to sell (even if it’s just off by a little) it’s probably in your best interest to just create a new product listing. It’s entirely likely that there is a similar product out there that has a matching EAN if it’s stupidly similar. I ran across this issue with the Stanley 95-112B Tripod LED Flashlight, which, by the way, STILL has incorrect images. I never tried to fix that one because I noticed it AFTER I had sold the item.. And after a 7 day email exchange with the buyer prior to shipping it, managed to ding up my seller rating due to late shipment… ugh, don’t get me started.
Anyway, onward… So, if the title matches what you have for sale, and the product specs match what you have for sale, then report the image as incorrect and Amazon should hook you up (they say in 2 business days, but it’s closer to 6).
To report an image, go down to below the product description on the product listing page, there should be 3 links. Click on the one that says “give feedback on images”. Then, it’s as easy as reporting the image with the correct prompt and filling out a little blurb, and you’re good to go. See the images below.
So, what are you supposed to do until the image is corrected?
Well, what I do is, I list it anyway, and put my quantity at ZERO. Then, check back in a couple of days when the images have changed, then I update my quantity. 🙂 This way no buyers get the wrong impression and mistakenly order something they’re not expecting!
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