So, recently I’ve been trying to step up my eBay game, and part of that is customer loyalty and customer appreciation. Long gone are the days that I stuff something into a box, slap a mailing label (printed on normal paper and taped, mind you) on the box and send it on its way. I’m looking for more of a positive impression here, and part of that is making the end buyer feel like I put some time into things. So, I had an idea… “I’ll write a little sticky note and include that with all my orders.” But alas, my efficiency gene kicked in and wouldn’t let me do it. So, I created a work-around.
Here’s what I did.
Download Handwriting Font
First thing I did was went over to DA Font and downloaded a realistic looking handwritten font. Chances are good that these sticky notes aren’t going to be thoroughly examined, but I wanted it to appear as a handwritten note at first glance. Hence, the handwriting font. I think I chose Celine Deon’s handwriting and one other. You should play around with a bunch and find one that works for you. 🙂
Get some Sticky Notes
I use these little 3X3 PostIt sticky notes, if you’re using a different size, you’re going to have to adjust the template you make.
Create a Template
Actually, scratch that, I’ll just give you mine.
Download the template in MS Word 2007 format here (Right click, save as)
You may want to change the wording to something a little more “in your voice”… I used “Thanks for your order” as a space holder, feel free to customize!
Make sure that you’re sticking them so that the sticky part is on top and goes into the printer first. If you put them on there backwards you’re going to jam your printer.
Note* They don’t have to be perfectly aligned.. In fact, I kind of prefer mine a little off anyway. It makes it look too perfect if they’re absolutely square; the printing lines up too straight, etc.. Besides, the point of this is to reduce the amount of time you spend on these things, right?
Yep, it’s really that easy. Edit the message you’d like to say on the note, and print away! Then, simply peel the sticky notes off the page and put them on whatever you’re shipping out!
I know, it’s something small and simple, but it’s something that would make an impression to an end buyer, and my hope is that the impression is good enough that they remember the positive buying experience and come back to me and buy more. If not, well, it’s the cost of a sticky note and about 3 seconds.
There are tons of ways you could adapt this to your own sales funnel. Maybe include the item number, or a link back to your store, or something like that even! Play around, let me know what you come up with!